I think the world of beer advertising has just officially reached an all-time low.  Bud Light is being marketed globally under the tagline “not too heavy, not too light”.  When a company has to resort to ripping off lines from a fairy tale because their beer tastes terrible, perhaps it is time for them to revisit the product itself. 

One of the industries making the best commercial use of the explosion in popularity for social media is beer.  For many small brewers and specialist beer bars, blogs, Facebook and Twitter are often the primary means of communicating with their customers and potential customers.

It is the race which bafflingly stops two nations.

At 5pm today, millions of otherwise normal and usually horse-racing agnostic Australians and New Zealanders will stop what they are doing, turn on the television, put a silly hat on their head, throw buckets of cash at the TAB and cheer wildly for a large four-legged animal who, yesterday, they had never heard of.

It is the race which bafflingly stops two nations.

It would be possible, if you wanted to and really tried, to travel around the world and eat nothing but McDonalds. 

The person who actually invented blogging is probably quite surprised at how the entire thing has worked out.